Wednesday, July 22, 2009


While registering a new domain name yesterday, I browsed through one of the many bargain bins of recently expired names. In the process, I noticed there were a lot of hypnosis related domains up for grabs, especially those targeting our lovely neighbor-to-the-north, Canada.

One of the first things you do before you enter a marketplace with a new venture is scope out the competition. As far as hypnosis goes, there is a lot. The next thing you do, if you want to be successful, is figure out how you can differentiate yourself to get ahead of the pack.

At, we are looking to differentiate ourselves by providing real hypnosis and hypnosis information. We aren’t pushing any new-age ideas; we aren’t offering rubbish hypnosis sessions for ‘attracting good luck’ or money, and when our instruction materials come out, we won’t be teaching you how to mind control your boss for raises or get any woman to sleep with you.

It’s no surprise that so many of these domains are up for grabs. Many of them were probably owned by one person, and online hypnosis sites selling bunk information, like bad hypnotherapy practices, go out of business quickly.

Know that, despite our website being down at the moment thanks to our horrible (and now former) web host, we are still here and still working hard. Our first pay file, for helping with sleep troubles, is finished will be out the door soon.

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